ITS UP THERE PODCAST W/LOONEY

De: The Black Effect and iHeartPodcasts
  • Resumen

  • Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!
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Episodios
  •  Ep. 291 |‼️Shannon Sharpe “Choke” Tape Rocks ESPN, Kevin Gates vs LeBron James Faceoff!
    May 6 2025

    Big Loon kicks off the pod with a heartfelt thank you to his supporters (0:00) before sharing why he’s still too close to his own trauma to tell his full story (2:15). He then reflects on being misunderstood, embracing the “life of kings” mindset, and how fame makes it hard to trust anyone (4:40). After previewing a new feature on Patreon and plans for a street‑style book club (9:00), Loon gives a salute to David Shands & the builder class at Social Proof (13:40). Then the real heat starts: Shannon Sharpe’s $10 M hush offer gets rejected (17:05), and Loon goes in on Tony Buzbee’s shady lawsuit history (19:00). He breaks down why Sharpe’s rushed video response might’ve nuked his NDA (24:10) and warns that Sharpe’s “playboy” image could boomerang into public persecution (31:30). Next, Kevin Gates gets called out for the $25 K courtside “crash‑out” aimed at LeBron’s wife (35:45), and Loon explains the unwritten rule about clout‑chasing through family. Tyrese’s court battle leads to a deeper convo about how the system milks men through child support (39:55), and Loon closes with a reminder: credibility is currency—perspective is product (42:25). 00:00 Intro & Thank Y’all 02:15 Too Close to My Trauma 04:40 “Life of Kings” Mindset & Fame 09:00 New Patreon Feature + Book Club 13:40 Salute: David Shands & Social Proof 17:05 Shannon Sharpe’s $10M Hush Rejected 19:00 Tony Buzbee’s Lawsuit History 24:10 NDA Nuke? Sharpe’s Rushed Response 31:30 Playboy Image = Public Persecution? 35:45 Kevin Gates Courtside vs. LeBron’s Wife 39:55 Tyrese’s Child Support Convo 42:25 Closing: Credibility & Perspective 📺 Clip Channel & Community: ► Clip Channel → https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw ► Discord → https://discord.gg/GJKXMWQS 🔥 Exclusive Content & Merch: ► Patreon (Early Access + Unreleased) → https://www.patreon.com/itsuptherepodcast ► Merch → teespring.com/its-up-there-podcast-merch 🎧 Listen Anywhere: ► Spotify → https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ ► Apple Podcasts → https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 ► iHeart → https://www.iheart.com/podcast/1119-its-up-there-podcast-w-lo-81051334/ 👣 Follow the Pod & Host: YouTube: https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw Instagram: @fogfo_looney / @itsuptherepodcast TikTok: https://www.tiktok.com/@fogfo_looney Patreon: https://www.patreon.com/itsuptherepodcast 🔔 Subscribe & hit 🔔 so you don’t miss Part 3! 📧 Business: bookings@itsuptherepodcast.com ⏤⏤⏤ All opinions are personal and for entertainment only. © 2025 Up There Media, LLC. All rights reserved.

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    1 h y 10 m
  • Its Up There Ep. 290 |‼️Sharpe’s $10 M Hush Offer Rejected | Kevin Gates Trolls LeBron Courtside
    May 5 2025

    Big Loon kicks off the pod with a heartfelt thank you to his supporters (0:00) before sharing why he's still too close to his own trauma to tell his full story (2:15). He then reflects on being misunderstood, embracing the “life of kings” mindset, and how fame makes it hard to trust anyone (4:40). After previewing a new feature on Patreon and plans for a street-style book club (9:00), Loon gives a salute to David Shands & the builder class at Social Proof (13:40). Then the real heat starts: Shannon Sharpe’s $10M hush offer gets rejected (17:05), and Loon goes in on Tony Buzbee’s shady lawsuit history (19:00). He breaks down why Sharpe’s rushed video response might’ve just nuked his NDA (24:10) and warns that Sharpe’s “playboy” image could now boomerang into public persecution (31:30). Next, Kevin Gates gets called out for the $25K courtside “crash-out” aimed at LeBron’s wife (35:45), and Loon explains the unwritten rule about clout-chasing through family. Tyrese’s court battle leads to a deeper convo about how the system milks men through child support (39:55), and Loon closes with a reminder: credibility is currency—perspective is product (42:25). #ShannonSharpe #KevinGates #LeBronJames #ItsUpTherePodcast #BigLoon #Patreon #NBA #BlackPodcast #HipHopMedia Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO

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    35 m
  • Rory Regrets Exposing Joe Budden | Calls VladTv a Culture Vulture, Says Twitch Owns Kai Cenat & More ( FULL EPISODE)
    May 1 2025

    In this episode of It’s Up There Podcast, Loon sits down with Rory for a no-filter conversation that goes beyond podcast beef and dives into the truth behind the podcast industry, the cost of vulnerability, and why so many platforms are pushing entertainment over authenticity. Rory opens up about what really happened behind the scenes with Joe Budden, why he regrets even telling the truth publicly, and how lies often travel further than honesty in this new age of content. Loon presses him on his role in the business of podcasting, helping creators get deals, and why he rarely speaks up for himself—even when the smut gets thrown on his name. The conversation moves into deep waters: Is Joe Rogan still worth $300 million at Spotify, or is the podcast bubble about to burst? Why Rory stopped reading comments and how chasing fire emojis can kill your creativity How real podcasting has been hijacked by reaction culture and viral lies Why truth, trauma, and trust are the most dangerous parts of building a platform Loon and Rory also discuss Rumble vs. Twitch, the streaming war for creators like Kai Cenat, and why so many personalities online are just performing pain for profit. They also go deep on Andrew Tate, manipulation in media, and how people are using therapy buzzwords as branding tools instead of healing. If you’ve ever felt conflicted about building in public, protecting your peace, or calling out false narratives without feeding the clout machine—this episode is a blueprint. 🎯 Come for the talk about Spotify, Rogan, and Rory’s journey—stay for the game Loon drops on how to survive the noise without selling your soul. 🟡 Subscribe to the channel 🟣 Join the Patreon for uncut episodes: https://patreon.com/ItsUpTherePodcast 🟠 Tap into the Discord: https://discord.gg/3AwsHfDcJB 🔵 Follow on Instagram & TikTok @ItsUpTherePodcast 🔴 Full podcast playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #ItsUpTherePodcast #Rory #JoeBudden #PodcastBeef #SpotifyPodcasts #Charlamagne #AndrewTate #KaiCenat #Loon #BlackEffect #HipHopPodcasts #RealConvos #ContentCreators Rory: Joe Budden Snake Moves, Vlad Can’t Be Trusted, Kai Cenat Pressured, Rory Regrets Exposing Joe Budden | Says Vlad Profits Off Black Trauma, Joe Rogan Untouchable, Twitch Owns Kai Cenat Rory Breaks Silence on Joe Budden Fallout + Says Industry Rewards Liars + Talks Vlad, Rogan, Kai Cenat, More Rory Regrets Exposing Joe Budden | Vlad TV Called Out, Joe Rogan’s Power, Twitch Owns Kai Cenat Rory Regrets Exposing Joe Budden | Says Vlad Profits Off Black Trauma, Joe Rogan Untouchable, Twitch Owns Kai Cenat 00:00 - Rory on Spotify’s Podcast Strategy & Why They Carve Out Joe Rogan 10:42 - Rory Says Liars Are Better Entertainers: “Truth Don’t Matter” 18:31 - Loon Breaks Down His Trust Issues Post Street-to-Podcast Transition 24:50 - Podcast Fans Acting Like They Know You: The Burden of Vulnerability 35:29 - Rory on Joe Budden: “I Thought I Was in Control. I Wasn’t.” 42:10 - Why Loon Cuts Off Comments & How Praise Became a Drug 51:25 - Rory Defends His Impact in Podcasting While People Call Him Soft 58:50 - Are the Streaming Numbers Even Real? Loon Challenges the Metrics 1:08:22 - Kai Cenat vs Twitch & Rumble: Rory Reacts to the Streaming War 1:15:45 - Rory Says Andrew Tate Is a Master Manipulator 1:24:10 - Loon Asks: Who Has More Value — Andrew Tate or Joe Rogan? 1:32:55 - Loon Talks Vlad, Trap Lore Ross, & Who Should Really Hold the Mic 1:38:20 - Why Podcasting Ain’t Safe on YouTube Anymore 1:45:00 - Loon on Charlamagne, Fred Taylor, & Holding the Culture Accountable 1:53:20 - Rory: “I’ve Helped More Podcasters Eat Than Anyone But Charlamagne” 1:58:40 - Final Thoughts: Why Vulnerability Costs Too Much to Fake Rory Breaks Silence on Joe Budden Fallout + Says Industry Rewards Liars + Talks Vlad, Rogan, Kai Cenat, More Rory Regrets Telling the Truth About Joe Budden | “It Changed Nothing”

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    1 h y 56 m
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