IT: The Great Identity Crisis

For decades, IT has been the most misunderstood department in business. Is it the team that fixes your laptop? The group that blocks your favorite websites? The mysterious people who vanish into that closet full of blinking lights?In this premiere episode of What is IT?, host Douglas Wood sits down with two IT veterans — Susan Harwood and Kevin Hollister — to take on technology’s biggest branding problem: nobody really knows what IT does, or why it matters as much as it does.Together, they explore why IT still struggles to define itself, how that misunderstanding holds organizations back, and what it really means to work in a profession that powers everything but rarely gets the spotlight. From the boardroom to the help desk, they share real stories, sharp insights, and a few laughs about what happens when technology meets humanity.If you’ve ever rolled your eyes at an IT acronym, waited too long for a password reset, or wondered why “the IT guy” is always a little too calm during a crisis, this episode’s for you.Because IT isn’t just about fixing what’s broken—it’s about building the digital backbone of modern life.