INTRODUCING: GOLD RUSH: How The Sprite "Obey Your Thirst" Campaign Changed Advertising

If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. In our premier episode, we examine the Sprite campaign that changed it all. Before the "Obey Your Thirst" campaign, Hip-Hop in advertisements was perceived as "corny". In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as well as the artists featured in the spots, to discuss what made this such an important part of Hip-Hop history.

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