What if, besides exceptional products and services, businesses can lead the change we all want to see and drive a positive impact in the world? What would this mean to their customers?

Globally, investors in Private Equity are focusing more and more on Impact Investing. It is a trend that is here to stay and completely change the way we do business. "What is your impact?" will be the most important question investors, consumers, influencers and clients will ask brands.

My guest, Simona Gemeneanu is passionate about impact investment and is the co-founder of Morphosis Capital, an ESG focused Private Equity from Romania that invests in high growth sectors such as consumer, niche healthcare, technology, and B2B services with EBITDA of 500k+ EUR. She believes that impact is a mindset that should start from home.

Join our conversation and wait till the end, she's got great book recommendations!


In this episode we talk about:

- what is IMPACT
- why it is the biggest trend to  transform businesses
- the focus on ESG (environmental, social, corporate governance) IMPACT
- how does Private Equity evaluate a company for investments
- impact as a mindset for our society


Watch the video of this recording HERE. 

You can find Simona here:
Website
Linkedin