IF 113: The TRUE Framework: What Makes a Deal Worth Investing In

In this powerful solo episode, Kenny Johnson shares how John Maxwell’s next Law of Leadership, The Law of Addition, has transformed his approach to leadership—at home, in business, and with investors. This isn’t just another leadership principle; it’s a call to live and lead by serving others.

Kenny also unpacks the TRUE Framework, East West Capital’s criteria for vetting investment opportunities. If you’re an accredited investor who wants to grow your wealth and protect your time, this framework for real estate investing is a game-changer.

What You'll Learn:

• The Law of Addition: Why great leaders don't seek value from others—they add value to others.
• The real impact of your presence on your family, team, and clients.
• How listening and empathy drive influence.
• Kenny’s TRUE Framework for REI deal evaluation:
  • Trusted Team
  • Responsible Market
  • Unified Strategy
  • Economic Return
• Metrics and standards East West uses to ensure every deal aligns with its values and protects investor capital.

🔑 Key Takeaway:

Leadership isn't about authority—it's about service. And investing isn't about chasing numbers—it's about trusting people and processes that reflect your values.

🛠️ Episode Resources:

• The 21 Irrefutable Laws of Leadership by John Maxwell
• Learn more about the TRUE Framework and passive investing at investwitheastwest.com
  
  

🙌 Connect with Kenny:

• 📩 Email: [e-mail]
• 🌐 Website: investwitheastwest.com

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