ICYMI: Unifying Data to Build Customer Profiles
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ICYMI: Unifying Data to Build Customer Profiles
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A panel discussion from CX Summit event, on unifying customer data to deliver seamless service across channels. Panelists describe diverse customers and the consequences of siloed data, including repeated identity verification, poor experiences, and high stakes errors like incorrect benefit payments or misdirected medications.
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Intro/Outro Music: See a Brighter Day/Gloria Tells
Courtesy of Epidemic Sound
(Episodes 1-159: Intro/Outro Music: Focal Point/Young Community
Courtesy of Epidemic Sound)