In this episode of the ICONEQ Podcast, Laura St Clair is joined by equine appraiser and expert witness Tanja Schnuderl to discuss how sport horses are valued in today's market. From foals to Grand Prix horses, they examine the role of performance, pedigree, training, and documentation -- and why greater transparency is essential for a stronger, more professional industry.

Contact Information:

Tanja Schnuderl of www.theequineexpert.com

Laura St Clair of ICONEQ

ICONEQ: Find what moves you.

In this inaugural episode, Laura St. Clair and Alex Klug introduce ICONEQ, a groundbreaking platform designed to transform how the sport horse community connects, showcases, and researches sport horses. Laura, a passionate rider and Hanoverian breeder, and Alex, an experienced product developer, share the story behind ICONEQ’s creation. They discuss the challenges of the fragmented sport horse industry, the limitations of current platforms like Facebook, and the vision for ICONEQ as a comprehensive resource for all sport horses.

Inspired by models like Zillow, ICONEQ isn’t just about buying and selling; it’s about building connections, discovering new horses, and exploring breeding opportunities without the clutter of social media. Laura and Alex delve into how ICONEQ addresses key pain points in the market, creating a user-friendly experience for breeders, riders, and enthusiasts alike. They also touch on the platform’s potential to revolutionize the way horses are marketed, viewed, and developed, highlighting the value of thoughtful decision-making in the equestrian world.

Join us as we embark on this journey to evolve the sport horse industry and bring the entire community together on one innovative platform: ICONEQ.com.

Laura St Clair
Co-Founder & CEO
laura@iconeq.com

Alex Klug
Co-Founder & COO
alex@iconeq.com

ICONEQ: Find what moves you.