IAM2667 – The Journey to the Next Level

The Journey and Vision

Gresham Harkless opens the segment by discussing his current need to reconfigure and reboot his entire business. He notes that what brought him to his current level of success is not what will take him to the next level. This insight is driving him to look at things and operate differently, posing the challenge of "how to unlearn the things that you've been doing."

He introduces this content as a special episode and a snippet documenting his journey into starting a new venture called Blue Star Franchise, which will also lead to a sub-site/channel called Franchise CEO within CB Nation. His purpose is to document this building-out process to be helpful for others considering franchises or starting any type of business.

Challenges, Learnings, and Real-World Results

Harkless candidly shares that the journey has not gone the way he wanted, leading to a feeling of scrambling over the last three to six months. He realizes that while he has been testing things (like DMs) on a low scale, the core problem is the need to put more "gasoline on the fire"—to test things with enough energy/money to truly see if they work and then iterate.

He explains that he's had to reboot the entire business because things weren't performing at the desired level. This rebuild has required him to spend more time there, which has had a domino effect, pulling him away from dedicating sufficient time to the new broker business. Personal responsibilities, like having a new baby, further contribute to feeling "fractured and very split".

Re-Prioritization and Forward Momentum

Harkless is at a crossroads, questioning how to do what needs to be done. He is wondering if leaning on his current team—including a good VA and his integrator—can help take the business to the next level. He acknowledges that scaling has been challenging and he has had to have difficult conversations to get where he needs to be.

He concludes that the central issue is not just direction, but the "figuring out part"—reconfiguring the entire operation. He recognizes that reaching a level of success requires asking, "How do I take it to the next level?" Moving forward, he must continue to ask himself, "What do I want and how do I make that happen?" and commit to taking it a day at a time.

Previous Episode: https://iamceo.co/iam2665-running-the-long%e2%80%91term-race-in-business/

• Blue Star Franchise: bluestarfranchise.com
• Browse the Franchise Inventory: bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site – coming soon) – franchiseceo.co

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