IAM2525 - Embrace the Unexpected: Day 195 in Focus

Gresham Harkless reflects on reaching day 195 of his franchise broker journey, expressing disbelief at how quickly time has passed and how much he’s learned. Despite his 11 years of experience in digital marketing, he admits that breaking into the franchise space has required a different mindset. Initially, Gresham focuses on generating a high volume of leads, as advised early on, and he now realizes that lead quality is far more important. He's now recognizing the need to lean into his strengths in content creation and storytelling to differentiate himself in a crowded, highly competitive market dominated by lead portals and big-budget advertisers. Gresham aims to reposition himself by combining his marketing background with brokerage in a more aligned, value-driven way.

• Blue Star Franchise: http://bluestarfranchise.com
• Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!