IAM2521 - Media Coach Passionate About Helping Women and Leaders Define Their Brands

Rasheedah Thomas is the principal and co-founder of RC Communications, a Washington, D.C. based strategic communications firm specializing in media coaching, branding, crisis communication, and public affairs. Rasheedah brings over a decade of experience helping organizations, from local governments and nonprofits to international leaders, refine their messaging and navigate complex public narratives. She is especially passionate about supporting women leaders and entrepreneurs in building authentic, impactful brands. Rasheedah is also a sought-after media commentator on U.S. and global issues, a proud native of South Carolina, and an alumna of Howard University. Rasheedah highlights how RC Communications stands out through its hands-on, high-touch approach with clients ranging from municipal governments and nonprofits to international heads of state. She emphasizes the importance of media coaching rooted in real-world experience, the power of self-care for sustainability as a business owner, and the lesson that “comparison is the thief of joy.” She also discusses using project management tools like Trello and prioritizing self-care to avoid burnout. Website: RC Communications LinkedIn: Rasheedah Thomas Previous Episode: iam311-media-coach-passionate-about-helping-women-and-leaders-define-their-brands

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