I Was Spinning, Not Marketing: Katie Gilbertson on Mental Hustle, Sliding Scales & Financial Wake-Up Calls.
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I Was Spinning, Not Marketing: Katie Gilbertson on Mental Hustle, Sliding Scales & Financial Wake-Up Calls.
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In this episode, we're speaking with Katie Gilbertson, a Washington-based therapist who was working three days a week—but still couldn't take a vacation or contribute to retirement.
She thought she had created a dream schedule.
What she hadn't created was financial freedom.
Katie walks us through what it took to finally stop tweaking her website at 10PM and start building a premium-fee practice rooted in clarity, ownership, and ease.
In this episode, Katie shares:
How charging $150–$160—with half her caseload on sliding scale—left her spinning and anxious;
Why "having time" didn't mean having freedom;
The guilt and fear she carried about raising fees on long-term clients;
The moment she stopped waiting for a second job and invested in her own business;
What changed when she stopped managing clients' finances—and started managing her own.
Resources mentioned:
LIMB Academy
FWF Calculator
Katie's Website
Katie's TikTok
More about Katie:
Katie Gilbertson is a Licensed Mental Health Counselor in Washington State. She helps anxious women who people-please & over accommodate, heal attachment wounds, set guilt-free boundaries, and prioritize their needs.