“I Don’t Trust Them” - Branding Expert Camille Moore on Arrae’s Dishonest Protein Marketing

Here’s a run down of what we discussed in today’s episode:

• Introduction
• Why Wellness Marketing Hits Different
• AG1 and the Power of Strategy Over Substance
• TikTok Green Flags and Red Flags
• What Gen Z and Millennials Really Want From Brands
• When Transparency Becomes a Superpower
• Arrae Protein and Other Marketing Fails
• Other Sneaky Tactics Wellness Brands Use
• Crisis Mode: How (Not) to Handle a PR Disaster
• Influencer Partnerships That Make or Break a Brand
• Hot Seat: Camille Reviews Neue Theory
• Three Red Flags to Watch For in Wellness Marketing
• How to Spot Hype vs. Truth

Check in with today’s amazing guest: Camille Moore

• Website: camille-moore.com
• Podcast: The Art of the Brand
• Company: Third Eye Insights
• Instagram: @Camillemoore

Disclaimer: The content in this episode is for educational and entertainment purposes only and is never a substitute for medical advice. If you’re struggling with with your mental or physical health, please work one on one with a health care provider.

If you have heard yourself in our discussion today, and are looking for support, contact the free NEDIC helpline at 1-866-NEDIC-20 or go to eatingdisorderhope.com.

🥤 Check out my 2-in-1 Plant Based Probiotic Protein Powder, neue theory at www.neuetheory.com or @neuetheory and use my promo code BITEBACK20 to get 20% off your order!

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