"I Built My Entire Business Through Content" | Marketing Leader and Strategist Adriana Tica
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"I Built My Entire Business Through Content" | Marketing Leader and Strategist Adriana Tica
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⚡️ High-Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipefile
Adriana Tica built her business almost entirely through content—but not the “post every day and hope” kind. In this episode, Adriana breaks down how to design content with intention, why newsletters outperform social posts for trust and sales, and how to build a marketing system that compounds instead of burns you out.
If you’re a marketer, consultant, or founder who wants content to actually support your business goals, this conversation will reset how you think about publishing.
CONNECT WITH ADRIANA
🌐 Website: https://adrianatica.com
CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/
TIMESTAMPS
00:00 – How Adriana built her business through content
01:00 – Strategy vs writing: where the leverage really is
02:13 – Why every piece of content needs a goal
06:00 – “Consistent garbage is still garbage”
10:31 – Why long-form content builds real trust
14:41 – Newsletter growth expectations (100 → 1,000 subs)
16:31 – Making your newsletter the center of your business
19:30 – Big ideas, content pillars, and offers
22:57 – Tool stack + AI as a thinking partner
26:11 – Collaborations as trust accelerators
33:43 – Building a business aligned with your values
TEAM
🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org