Ever been blindsided by a cancelation that just didn't make sense? This week we're sharing a raw, real story about a transaction that went sideways—only to come full circle weeks (and $15,000) later.

In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal in the eleventh hour. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancelation bomb—with no phone call to discuss it first.

We're diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call (not text), how to manage your client's emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected.

This is your podcast therapy session and masterclass in cancelation communication all rolled into one. Because y'all, some deals really *can* be saved—with the right conversation.

Here's what we chat about in this episode:

- The shocking cancelation that inspired this story
- Stats on how often cancelations are happening (hint: it's more than you think)
- What *should* happen before a cancelation is sent
- Why a simple phone call could have saved the deal
- Handling emotional clients and managing expectations
- What to disclose—and when
- How to exit gracefully and protect relationships for the long game
- What happened when the *same* buyer came back
- Tips for co-op agent professionalism in tricky transactions

🛠️ *Resources + Links Mentioned:*
- [Episode 113: Be the Boss](https://www.hustlehumblypodcast.com/113)
- [Episode 255 & 24: Client Management](https://www.hustlehumblypodcast.com/255)
- [Episode 210: Buyer Consultation](https://www.hustlehumblypodcast.com/210)
- [Email Templates 101](http://emailtemplates101.com)
- [Agent Systems 101](http://agentsystems101.com)
- [Build Your Own Business 101](https://hustlehumblypodcast.com/byob)
- FREE Database Setup Guide: https://www.hustlehumblypodcast.com/starthere

Got a wild transaction story or need podcast therapy? Email us at team@hustlehumblypodcast.com.

——
**Hustle Humbly is your go-to resource for navigating a real estate business with confidence, clarity, and heart.** Hosts Katy and Alissa bring you proven systems, real stories, and the kind of encouragement you didn't know you needed. Tune in each week for new episodes!

## 🎵 MUSIC CREDITS
- "Straight A's" by Connor Price → https://connorprice.shop/
- "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
- "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

When we say "digital database," we *don't* mean your phone contacts or your Facebook friends list… but those people? They're part of the journey.

This episode is a mindset-reset and practical guide to growing your sphere the natural way—through actual conversations, genuine connections, and organic follow-up. Katy and Alissa are breaking down what it really looks like to be intentional with every person you meet, without overthinking it or trying to "convert" someone into a lead the moment they shake your hand.

From pumpkin patch meet-ups to casual gym chats and birthday parties, Alissa shares real-life examples of how simple social connections (and friendly follow-up) have grown her business over time. No gimmicks, no pressure, just being present, paying attention, and taking the next logical step.

If you've ever felt weird about friending someone you met last week or wondered if you "should" reach out again, this is your permission slip to stop overcomplicating it.

Here's what we cover in this episode:

• What the "digital database" really is (and what it's not)

• How to follow up with people you meet *without being salesy*

• Real-life examples from school field trips, birthday parties & the gym

• The importance of timing when adding new connections online

• How to clean up your social media to support your business

• What to say (and not say) when you're reconnecting online

• The birthday method for engaging your sphere meaningfully

• How to grow your database when you're new or need more people

• Why being intentional > chasing leads

Key Quotes & Takeaways

"Being intentional isn't creepy; it's the beginning of connection." Alissa

"The second you meet someone, take the next step. Don't wait three months, that's when it gets weird." Katy

"We're not stalking. We're making friends. That's literally the job." Alissa

"The digital clutter in your sphere might be hiding the people who actually matter." Katy

"Send the friend request. Comment on the post. Show up like the nice, normal human you are." Alissa

Products, People & Previous Episodes Mentioned:

• Build Your Own Business: http://hustlehumblypodcast.com/byob

• Free Database Template: http://hustlehumblypodcast.com/starthere

• Email Templates 101: http://emailtemplates101.com

Sometimes you just need another agent to say what everyone else is thinking. In this Q&A episode, Katy and Alissa are answering the real-life, in-the-trenches questions Realtors are navigating every single day. We're talking client expectations, boundaries, broker advice that doesn't make sense, and what actually works in today's market.

When y'all send questions to our inbox, you never disappoint. And this batch covers everything from inspections to communication issues to luxury listings to motherhood to what we'd do if we didn't work in real estate. It's honest, funny, and full of practical advice you can use immediately.

Here's what we chat about in this episode:

• Should Realtors go to inspections (and why brokers sometimes say not to)
  
  

• What to do when clients break agreements or try to cut you out
  
  

• The triggers we use to stay on top of communication
  
  

• Whether you really need a second phone or Google Voice
  
  

• Email marketing: what actually works and what your clients don't care about
  
  

• What to charge when covering showings for another agent
  
  

• Rental property updates from Alissa
  
  

• And what job we'd take if we ever left real estate

Key Quotes & Takeaways

• "You're not the inspector just because you showed up. You're the professional who guides your client through the process." —Katy

• "If someone doesn't want to work with me, I'm not going to fight them about it—but I am going to enforce the contract." —Alissa

• "Most boundary problems disappear when you communicate like a professional from the very beginning." —Katy

• "I'm not trying to be right, I'm trying to be happy—and sometimes that means letting people be wrong." —Alissa

• "There is no such thing as an easy closing. That's why clients need us." —Katy
  
  

Products, People & Previous Episodes Mentioned:

• Email Templates 101: http://emailtemplates101.com
  
  

• Agent Systems 101: http://agentsystems101.com
  
  

• Hustle Humbly Newsletter: http://hustlehumblypodcast.com/newsletter
  
  

• Trello training inside Hustle Humbly Community
  
  

Want to toast someone on the show?
Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly
Get your FREE Database Template: http://hustlehumblypodcast.com/starthere
Email Templates 101: http://emailtemplates101.com
Agent Systems 101: http://agentsystems101.com
All Resources: http://hustlehumblypodcast.com
Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one