How do you build an agency group that’s more than the sum of its parts?

Tina Judic is Co-Founder and Chairman of the independent agency network Tomorrow Group. She founded the search agency, Found, 17 years ago and has since built this into a group of five agencies.

In this episode, Tina shares how she:

• Stepped aside from running her own agency to lead at group level, overseeing and empowering MDs across the businesses
• Protects the distinct culture of each agency while aligning them to deliver greater group-wide impact
• Spun out the data team into a standalone business with its own brand - and learnt some hard lessons along the way
• Acquired agencies and learned why protecting rhythm and culture matters, deliberately keeping each one independent
• Created group-wide roles across AI, delivery and growth to connect the businesses and drive consistency
• Anchors impact around four core traits across the group - curiosity, drive, honesty and empathy

Tina candidly explains what it really takes to move from running one agency to leading a group of businesses that thrive together.

How do you align an entire business around a set of outcomes?

Zoë Blogg is Managing Director of the search marketing and digital PR agency Reboot. She took over the business from its founders just six months ago.

In this episode, Zoë shares how she:

• Shifted from Operations Director, focused on fixing everything, to leading the entire business
• Runs two weekly sprint cycles with the Senior Leadership Team, focused on outcomes tied to annual OKRs
• Shares weekly OKR progress with the entire team, so everyone understands how the business is performing
• Works to an annual plan - but no longer plans further ahead due to rapid market shifts
• Uses the 9-box grid to track performance and potential, and to monitor people’s progress over time
• Runs a weekly client-skills session for all client-facing team members

Zoë leads Reboot on a 4-day working week, which has driven clear gains in productivity, utilisation, creativity, revenue and profit.

How do you get the absolute best out of everyone in your team?

Jon Goulding is Founder & CEO of the creative agency Atomic. He runs a group of four agencies united by one mission: to unleash the superpower in brands.

In this episode, Jon shares how he:

• Grounds the agency’s work in four principles - being unmistakable, unmissable, unforgettable, and unlimited - to unleash the superpower in brands
• Believes every person has a superpower, and that his job is to identify, describe and nurture it
• Focuses on amplifying people’s superpowers (rather than fixing their weaknesses)
• Builds teams around complementary superpowers
• Encourages healthy collisions, bringing together different people and skills to create something new and exciting
• Inspires everyone in the team to have an unhealthy need for responsibility

Jon fundamentally believes in the power of the superpower - and that each one is shaped by three major life events, all experienced before the age of 25.