Human-First Marketing in an AI World with Phil Treagus-Evans

If you’ve ever felt that traditional marketing personas just don’t capture the real human behind the data, you’re in for a treat.

In this episode, I’m joined by Phil Treagus-Evans. He’s an entrepreneur, writer, and co-founder/CEO of Giraffe Social, here to talk about why he believes personas are flawed, why funnels are outdated, and how his Empath Framework and Pinball Method can help you truly connect with your audience.

Phil shares practical ways to map customer feedback so you can build trust and drive meaningful engagement (the kind that leads to loyalty and advocacy). We also dig into AI’s role in marketing, how to balance automation with human touch, and why your team is your greatest USP.

Mentioned in This Episode:

• Phil Treagus-Evans’ book: Human-First Marketing
• Giraffe Social resources
• Phil’s website
• LinkedIn Learning course

Want to put human-first thinking into action for your brand? Book a brainstorm with us at B Squared Media, and let’s talk about building real connections that convert.