Human Connection in Social Media with Robin Nathaniel

This episode of 'Let's Talk Marketing' explores the human connection in social media marketing. Host Katya Allison interviews Robin Nathaniel, TEDx speaker, acclaimed author, and Telly Award Gold Winner, about creating authentic connections through social platforms rather than just chasing algorithms and trends. Robin shares his unique journey from musician and event organizer to social media strategist, offering insights on algorithm-proof content, audience-first thinking, and the importance of serving your community with intention. Listeners will discover practical strategies for moving beyond superficial metrics to build genuine relationships that drive real business results, plus learn about emerging platforms and the future of owned versus borrowed social media presence.



Listeners will walk away with insights on:

• Stop chasing algorithms and trends - focus on serving your audience with intention
• Take time to identify your ideal customer's pain points before creating content
• Human connection requires understanding what keeps your audience up at night
• Algorithm-proof content comes from serving people, not satisfying platform requirements
• Test one social platform thoroughly before expanding to multiple channels
• User-generated content has low barriers to entry through subscription services
• Reserve your brand handles on all platforms even if not actively posting
• Substack represents the future shift from borrowed to owned social media
• Content repurposing works but customization for each platform drives better results
• Community engagement requires speaking your audience's language through consistent icons and messaging