As a building products marketer, it’s likely that your organization has or will come across this challenge: Multiple brands in one family. Perhaps it’s through mergers and acquisitions. Should you unify those multiple brands under one heading? If so, what steps do you need to take so that you are speaking with a clear, consistent voice to your prospects and customers? Joining host Jeff Donaldson to discuss are a host of BLD Marketing experts.

You can also view this episode on YouTube here.

Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

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About our sponsor: BLD is a results-based, data-driven, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. Our fully integrated services help clients build and optimize a vibrant digital marketing ecosystem to ignite fast and attributable growth. To learn more, visit http://www.bld-marketing.com

Will we see a recession in 2023? It’s the burning question across every segment of the economy, and that includes the construction sector. The American Institute of Architects, or AIA, recently released its semi-annual Consensus Construction Forecast. The findings are compelling, particularly for the commercial construction marketing. Here to break it down is Dave Sladack, president of BLD Marketing.

You can also view this episode on YouTube here.

Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

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About our sponsor: BLD is a results-based, data-driven, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. Our fully integrated services help clients build and optimize a vibrant digital marketing ecosystem to ignite fast and attributable growth. To learn more, visit http://www.bld-marketing.com

At least one survey says that 75 percent of B2B buyers use social media during the purchasing process. Translation: If you are a building products manufacturer, your target audiences are engaging on social media. The question is: Has your brand developed a paid media strategy for communities that include LinkedIn, Facebook, and others? How do you even get started?

To outline some best practices on this episode of Hubs & Drivers are two BLD marketing experts at Amy Meyers, vice president of paid media; and Candace Howell-Williams, social media specialist.

You can also view this episode on YouTube here.

Visit Hubs & Drivers podcast website here.

Hubs & Drivers is sponsored by BLD Marketing.

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About our sponsor: BLD is a results-based, data-driven, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. Our fully integrated services help clients build and optimize a vibrant digital marketing ecosystem to ignite fast and attributable growth. To learn more, visit http://www.bld-marketing.com