How vendors are using review data as a weapon

Today we’re focusing on some of the ways that vendors are capitalizing on the huge amounts of data that are generated by customers providing enterprise peer reviews.

We mentioned before that it’s all about the data. In this episode, we'll show you why.

With a little bit of analysis, it’s possible for vendors to extract a lot of information from customer reviews such as, which firms are truly their biggest competitors - and which are the competitors to whom they are consistently winning - or losing deals.

This podcast is for technology vendors getting to grips with how and why sites like G2, Gartner Peer Insights, TrustRadius and PeerSpot are exerting ever influence in the process of helping business buyers in making better, more informed decisions about corporate technology purchases.