How to write copy that scientifically sells with Hannah Gibson

On this week's episode I'm talking to Dr Hannah Gibson, former biologist turned website copywriting expert to geke out on what makes copy convert and how website owners can go about writing their own sales copy.

We talk about knowing your ideal clients inside out, how to research what they really think and then how to use that info to feed into the word your write to sell to them.

Hannah runs a monthly free webinar helping business owners write better copy.

Sign up to her next free masterclass here: https://hannahgibson.kartra.com/page/Masterclass