How to use social media to grow your business, Sophie Paterson Interiors

Today on How To Start Up, I’m joined by Sophie Paterson, founder of the internationally recognised design studio Sophie Paterson Interiors. Since launching her studio in 2008, Sophie has completed over 80 luxury projects worldwide but it’s her strategic use of social media that transformed her business into the global brand it is today.

With more than 1,000,000 followers across Instagram, YouTube and TikTok, Sophie has built a loyal international audience, opened doors to collaborations, and attracted clients around the world. Today, she shares how founders can use social platforms not just to showcase their work, but to grow a business, build credibility and reach global customers.

In this episode, we cover:

• When using social media, it’s all about building a community
• It’s a good idea to share the process - whatever you are producing
• Be consistent about what you share - so your followers know what to expect
• Sharing builds trust
• Be honest: your personal brand is your brand
• A social media manager will enable you to produce more content and reach more platforms
• No need to be too polished; be genuine and don’t over-curate
• Sometimes reveal the bad as well as the good
• Don’t allow negative content from others to touch you

If you’re building a business and questioning how visible you really need to be, this conversation offers reassurance, clarity and practical insight from someone who’s built scale without losing herself in the process.

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the show