How to use LinkedIn as Account Based Marketing tool? Guest: Andrei Zinkevich Podcast Por arte de portada

How to use LinkedIn as Account Based Marketing tool? Guest: Andrei Zinkevich

How to use LinkedIn as Account Based Marketing tool? Guest: Andrei Zinkevich

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 Andrei Zinkevich. Author, Co-founder and senior B2B Marketing consultant at fullfunnel.io shared some brilliant insights on sales, Marketing and LinkedIn. On this episode, Andrei shared some brilliant insights on: 1. Account-based marketing and its key elements 2. LinkedIn as ABM tool 3. Obsession with product and scalability (not always in the right way)
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