How to tell an engaging story in the short video timeframes on social media | Mo Ismail (5 of 5)

Video strategist Mo Ismail reveals his framework for telling engaging stories in 15-30 second videos on Instagram and TikTok. His approach starts with one question: what is the punchline? Mo explains why identifying the single most potent learning outcome — then getting creative with how to convey it — beats trying to cram everything into a short clip.