How to stay ahead of AI in communication and marketing with Martin Waxman

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In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, and how to avoid “AI slop” by pairing AI with real expertise.

Meet Our Guest:

Our episode guest is Martin Waxman, LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute. He writes an AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research.

Five things you’ll learn from this episode:

1. Why using AI only to offload tasks can lower quality and why thinking first matters

2. What Martin predicted correctly about AI and what surprised him about its rapid adoption

3. How to move beyond basic content generation to strategy and analytics

4. Why subject-matter expertise is critical when using AI for insights and data

5. How leaders can manage hype, train teams, and stay ethical as AI evolves

Quotables

“Use their brains first so they can start to push themselves and then get AI tools to push them even farther.” — Martin Waxman

“We have to prompt AI, but we also have to get AI to prompt us to think about things from a different perspective.” — Martin Waxman

“You don't have to go at the pace of AI development, which is really fast, but you need to go at a much faster pace than we as communicators have been used to using.” — Martin Waxman

“There's a new term called FOMO, fear of becoming obsolete, which is really real. Because we don't know what we need to learn to do our job successfully. So managing The hype is job number one, figuring out what's new, when it's going to start affecting us, and what can we do to prepare along the way.” — Martin Waxman

“AI will take your job if you're the master and commander of it.” — Jason Mudd

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More About Martin Waxman

Martin Waxman writes a popular AI and digital marketing trends newsletter, delivers hands-on generative AI training workshops, and conducts AI research. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business, and associate director of the Future of Marketing Institute.

Guest’s contact info and resources:

@martinwaxman on X

@martinwaxman on Instagram

Martin Waxman on Facebook

Martin Waxman on LinkedIn

Future of Marketing Institute

The Neuron newsletter

Axios AI newsletter

LinkedIn Learning course: Using Generative

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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