How to price your product without losing profit

Knowing your product’s worth is imperative for lasting business success.This week on The Big Idea with Elizabeth Gore, celebrity and wildlife photographer Michael Muller joins the show to answer the question: How do I build client trust? Self-employed, Muller built his brand by cultivating strong relationships with A-list celebrities, large-scale movie studios like Marvel, and extremely well-known low-profile groups - all without underselling himself or his photography. He and Gore discuss his journey and share insight on how entrepreneurs can price their products confidently while building trust with clients and business partners along the way. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Thoughts? Questions? Fan mail? Email us at [e-mail] Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.