How to market to your existing clients

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We’re all out here chasing leads and trying to crack the visibility code... But what if the biggest opportunity in your business is already on your books?

This episode was sparked by a DM I got asking:
“How do I market to my existing clients?”
And honestly… what a bloody great question.

Because the clients you’ve already got?
They’re the ones most likely to buy again, refer you, and sing your praises.
(If you’re doing it right, that is.)

In this episode, I unpack why focusing on your current clients can be one of the most powerful (and underused) strategies in your marketing toolkit.

Whether it’s onboarding, offboarding or all those moments in between — there’s gold in your client journey if you know where to look.

Key Topics Covered:

• Why marketing to existing clients matters more than you think
• How to map out your client journey and identify key touch points
• Onboarding strategies that build trust and loyalty
• Offboarding tactics that lead to referrals and repeat business
• How to create memorable experiences with your unique brand touch
• Ways to automate nurturing post-project or post-purchase
• Using testimonials, case studies and feedback as marketing tools

One Key Takeaway:
It’s easier (and cheaper) to keep a client than win a new one. Map the client experience, find the gaps, and make marketing part of every stage of the journey.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

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LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative