How to market technology to those who don’t want to talk tech

Dave Sutton is the Managing Director of Wingman Marketing. He started his career working for MSPs and realized that there wasn’t any good marketing agency that was focused on MSPs. He set out to bridge this gap and in 2017 launched Wingman, which acts as the external marketing department for MSPs.

In this episode, Dave talks about how MSPs can market tech to those who don’t want to talk about tech, especially when in a recession many businesses are looking to outsource their IT support.