How to make podcasting work for your business with Samantha Cusick

Samantha Cusick is one of the most recognisable voices in hair & uses podcasting to deepen brand trust, create community, as well as accidentally open doors commercially & position herself as an authority in a crowded market.

In this episode, we unpack what podcasting really does for you as an entrepreneur once the mic is live: how it supports the brand, drives opportunity, builds long-term equity & ultimately makes you feel less lonely as a founder.

Keep listening to hear how to use podcasting as a growth lever, not a distraction and what founders should think about before they press record.

This conversation explores:

• Why Samantha started a podcast despite running multiple salons
• How long-form podcasting creates deeper connection than short-form social media
• The realities of podcast growth, sponsorship, and production
• How podcasting has strengthened her broader business ecosystem
• Overcoming imposter syndrome as a founder
• The importance of understanding your numbers and planning properly when starting a business
• Why founders should “just start” - even without certainty

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [e-mail] or DM us on instagram @fallowfieldmason.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

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