"How to guide your marketing activities toward revenue growth like a GPS" and other measurement musings with Mark Stouse, CEO of Proof Analytics
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"How to guide your marketing activities toward revenue growth like a GPS" and other measurement musings with Mark Stouse, CEO of Proof Analytics
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Everyone is talking about marketing measurement... all the time. That's because no one seems to have perfected it... or have they? In this episode, I meet with Proof Analytics CEO Mark Stouse to talk about how we should be viewing our marketing metrics, and how they can be used to predict future revenue results. I hope you enjoy this very analytic episode!
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