How to close the AI capability gap

The need for AI-literacy has never been higher among marketers, but how can anyone stay on top of the ever-changing AI-landscape?

On this episode of the Performance Marketing Unlocked podcast, Lee Henshaw and Dino Myers-Lamptey, co-founder of The Marketer in The Loop AI certification course, outline why getting back to basics and focusing on the foundational knowledge from marketing's past is the best way for preparing to acquire the skills needed in marketing's future.

Also, the pair of industry veterans talk about some of advertising's most hotly debated topics, deciding if things like 'first party data' and 'the traditional marketing funnel' are overrated or underrated.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(2:58) Why is now the right time to invest in AI-literacy?

(10:03) What do we need more of and less of from marketing in 2026?

(21:26) Overrated or underrated

(28:35) PMW's Resell Me a Pen Challenge

~ Further reading ~

Industry moves: Omnicom reportedly sunsetting DDB brand

Barb appoints partner for third phase of its API as Twilio partners with AEG: Latest industry moves

Jamie Laing, Grace Miller and Jon Evans to speak at PMW Unlocked 2026

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