How to build something meaningful when you don’t fit in

This episode of Work This Way by FOUNDRY features Mark Masters, an advocate for community over competition. Mark shares his journey from feeling out of place in traditional corporate settings to creating 'You Are The Media,' a platform for marketing misfits. From his humble beginnings in Oakdale and academic setbacks, to his career in London’s agency world and eventual return to his hometown, Mark's narrative emphasises the importance of creativity, community, and authenticity. He discusses the impact of his failed school election, working in advertising, launching his agency, and the development of 'You Are The Media.' Mark underscores the transformative power of community as a verb and details local and expanded efforts to connect and uplift creative professionals. The discussion includes his work organising events like Creator Day, aimed at fostering collaboration and creativity, and highlights his strong local advocacy and positive influence in Poole.