How to be different

What really makes a KBB business unique?

In this week’s episode Andy Davies is joined by Justine, Nick, Trevor and Liz to get to grips with differentiation – how you define it, why it matters, and whether those USPs you recite are genuinely unique.

Is it all part of a carefully mapped-out strategy, or something that develops more naturally over time? How do you know if your USPs are really unique and how do you keep them fresh as the market evolves?

We're getting to the heart of what sets one business apart from another in such a competitive industry.

And don't forget about the ultimate USP – winning a kbbreview Retail & Design Awards. Entries for 2026 are now open! Go to kbbreview.com/awards for everything you need to know.

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