How to apply marketing automation and still have a job the next day

In this episode of Marketing in 4K, Daniel chops it up with Seattle-based digital marketing pro, Dragon — a guy so deep in automation, he can’t even say where he works without getting thrown into witness protection.The two dive into how to actually implement marketing automation without terrifying your team or turning your brand into a robotic buzzword machine. From rookie mistakes to the simplest moves you can make today (like setting up abandoned cart emails), Dragon shares the tools, tactics, and hilarious horror stories from the trenches.It’s fast, it’s funny, and it’s exactly what you wish someone told you about automation before your boss asked you to “optimize the customer journey.”Topics covered:

• What marketing automation really means (no corporate fluff)
• The biggest mistakes newbies make when automating
• The essential tools you actually need (without a seven-figure budget)
• How to roll out automation without freaking out your team
• The dumbest automation fail Dragon’s ever witnessed

If you’re a marketer who wants to work smarter, save time, and still be employed tomorrow — don’t miss this one.