• How to align marketing and sales for shared accountability with Silvia Valencia

  • Mar 17 2025
  • Duración: 28 m
  • Podcast

How to align marketing and sales for shared accountability with Silvia Valencia

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  • In this episode of Executive Conversations, Maeva Cifuentes speaks with Silvia Valencia, VP of Revenue Marketing at Docebo, about her journey from agency to in-house marketing. Silvia shares how her experience at Refine Labs taught her to manage buy-in, present strategic investment cases, and reallocate budgets effectively. Maeva and Silvia also emphasize the importance of starting relationships with clear communication, setting expectations for short- and long-term outcomes, and delivering early wins to gain credibility.


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