How to Write Instagram Hooks That Stop The Scroll

Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored.

In this episode of Stop the Scroll, we’re breaking down the three types of hooks —visual, verbal, and caption —and why they’re key to grabbing attention and keeping your audience engaged. We’ll talk about why vague hooks fall flat, how storytelling creates stronger connections, and what you can do to make your content irresistible in those first three seconds.

If you’ve been frustrated by Reels that flop or captions that no one clicks “…more” to read, this episode is for you. You’ll walk away with practical strategies (and plenty of examples) to turn your hooks into powerful tools for growth and connection.

Episode Highlights:

• What a hook is and why it’s the most important part of your content
• The three types of hooks: visual, verbal, and caption—and how to use them effectively
• Why generic, vague hooks don’t stop the scroll (and what to do instead)
• How storytelling hooks build connection and keep people watching
• Real examples of strong vs. weak hooks you can apply today
• Why captions matter for engagement signals (like “…more” clicks)

Resources & Mentions:

• Download our Free Hook Guide
• Shannon McKinstrie on IG
• Emily Schwalbach on IG
• Book an Instagram Audit

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Connect with me:

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