How to Weed Out the Noise: Finding What Actually Works for Your Business with Vera Jackson

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Feeling overwhelmed by all the business advice online? Here's how one health coach tuned out the noise and found her path.

In this episode, I'm joined by Vera Jackson, a holistic therapist and health coach who helps women navigate hormonal issues like PCOS, fibroids, perimenopause, and blood sugar management. Vera's journey is a masterclass in filtering through the overwhelming amount of business advice available online to find what actually works for you.

After spending three years studying nutritional therapy—completing multiple exams, clinic hours, and case assessments—Vera got her diploma and realized she was starting from absolute zero when it came to marketing and building a business. Sound familiar?

Key insights from our conversation:

1. The only way to weed out the noise is to try: Vera tested different business coaches, attended free webinars, and joined various sessions until she found someone whose energy and messaging resonated with her authentically
2. Clarity comes from refinement: She reworked her messaging multiple times until people could instantly understand what she does and who she serves
3. Package strategically by client needs: Vera offers three tiers—entry-level (2 sessions), intermediate (8-10 weeks), and long-term (up to 6 months)—based on complexity, not arbitrary pricing
4. Small, sustainable changes win: Her approach focuses on manageable shifts in diet and lifestyle that clients can actually maintain (no one's giving up their coffee!)
5. Problem-aware vs. curious clients: She primarily targets people actively seeking solutions, while using community webinars to help curious prospects become problem-aware
6. 2026 strategy shift: Moving from big marketing funnels to local, in-person community meetings—banking on the growing desire for real human connection in an AI-saturated world

Vera's biggest takeaway? In an age where AI makes everything feel fake or too polished, showing up as a real person—whether through face-to-face meetings or authentic online presence—is becoming the most powerful differentiator.

Connect with Vera on Instagram: @vera.jackson.well.being