How to Use Press Releases to Get Real Media Coverage Without Breaking the Bank | Mickie Kennedy

Struggling to get media coverage without blowing your entire marketing budget? What if one press release could land you on hundreds of major news sites—without costing thousands?

Many startups, authors, and small business owners assume PR is only for big brands with deep pockets. In this episode, you'll discover how press releases actually work in today’s AI-driven, content-saturated media landscape—and how you can use them to build credibility, boost conversions, and land real media coverage without wasting time or money on outdated tactics.

• Learn why most press releases fail—and the exact strategy to make yours stand out to real journalists.
• Discover how to turn your business story, customer case study, or product launch into earned media that drives sales.
• Get the inside scoop on what’s working right now in PR, from Shark Tank-worthy coverage to how small tweaks in your message can double conversion rates.

Play this episode now to learn how to master press releases like a pro and start turning your story into media coverage that actually gets results.

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