How to Use Discounts, Gifts, and Promotions Without Killing Your LTV

In this solo episode of Subscription Prescription, I dig into one of the biggest headaches in DTC subscriptions: offer strategy. Should you run a discount, add a gift, or push a limited-time promotion? I break down the good, bad, and overlooked strategies behind each of these tools—and how they impact your conversion, margin, and long-term retention. We’ll cover:

• When discounts work—and when they actually hurt your LTV
• How to use gifts to drive value without overspending
• Smarter ways to run promotions that don't trigger churn

Whether you're planning your Q1 campaign or trying to optimize an evergreen flow, this episode gives you tactical ideas to use right away. Learn more at https://thesubscriptiondoc.com
Connect with me on LinkedIn: https://www.linkedin.com/in/matthewholman