How to Use AI to Build Your Brand, Hack PR, and Become the Go-To Expert | Ep. 109

Text me!

Think SEO is just keywords and backlinks? That’s cute.

Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister (founder of Enleaf and PR wizard in disguise) to break down what actually matters now — from website structure to PR cadence to how AI determines who’s trustworthy enough to recommend. He’s cracked the code in an interesting way for how to get you surfaced and recommended by the AI platforms everyone’s using to search these days.

The 5 habits that…
📌 Help you structure your site so AI understands what you offer
📌 Show you how to rank with less content — but more clarity
📌 Build trust with crawlers (and humans) using real-world “consensus”
📌 Teach you how to train LLMs to see you as a source
📌 Get you showing up in AI results — without playing dirty

🛠 Adam’s free resource on AI and brand positioning: http://enleaf.com/dark-pr
📥 Grab the Brand Story Cheat Sheet here: http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic