How to Turn Layoffs into Opportunity: Allie Lindsay on Consulting & EdTech Marketing

Welcome back to Creative Leadership with Heart!In this episode, we sit down with Ali Lindsay, marketing leader and founder of the Cocoon Collective, to dive deep into her career journey—from her start in media agencies to leading marketing teams for innovative K–12 schools, and ultimately creating her own consulting practice.Ali shares:Her early days at NYU and how she pivoted from performing arts aspirations to marketing.Lessons learned in agency life that shaped her foundation in analytics, consumer insights, and brand strategy.How she navigated ed tech during the pandemic and scaled consulting opportunities.Insights on product-market fit, working with schools, and telling compelling stories without overselling.Her tips for anyone considering launching a consulting business or taking a career risk.If you’ve ever wondered how to turn uncertainty into opportunity or build a consulting business that aligns with your mission, this episode is packed with actionable insights.📌 Don’t forget to like, comment, and subscribe for more conversations with creative leaders shaping the future of work, education, and innovation!Connect w/ Ali here - https://www.linkedin.com/in/alexandra-hancock/