How to Turn Customers into Creators: Building a Community-Led Brand
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How to Turn Customers into Creators: Building a Community-Led Brand
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What if your customers became your best creators? In this episode of The One Shopify Podcast, host Sambit Sekhar chats with Exequiel “Bona” Bonialian, Marketing & Branding Strategist at Kuyen Labs, about how Shopify brands can grow through community — not just ads.
They unpack what it means to build with your audience, not at them — from sparking “shareable moments” and shaping brand culture to scaling authentic engagement as you grow.
💡 You’ll learn:
Why community-led branding beats traditional marketing
How to turn loyal customers into creators
Ways to build culture, not just content
How to keep authenticity alive as you scale
Hit play and discover how to build a Shopify brand people don’t just buy from — but belong to.
#Shopify #Ecommerce #CommunityLedGrowth #BrandBuilding