How to Train the Machine: Lessons in Optimising for AI Search 568

While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather’s already doing it -and seeing results.

Instead of chasing SEO hacks, she’s using Shopify’s Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer.

In Today’s Playbook:

• How Shopify’s Knowledge Base can train AI models to understand your store
• Why structured, transparent product data is your new growth engine
• The lessons from HealthPost, she wear, and StudioHawk on building AI-ready systems
• How to make your brand discoverable across ChatGPT, Perplexity, and Gemini
• Why clean data, structure, and speed matter more than hacks

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Heather’s Main Episode #551
Abel Butler’s Episode
Stacey Head’s Episode
Harry Sanders’ Episode

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