How to Track Business Growth as a Solopreneur (Hint: It's Not KPIs) [Ep. 346]

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Most solopreneurs think they need to track KPIs. But KPIs are corporate, overwhelming, and don't actually tell you what to do next. Here's what to track instead, and how to make your numbers actually exciting.

In this episode of The Real Truth About Business, Michelle breaks down why traditional KPIs often feel overwhelming and disconnected from real growth, and introduces a more aligned approach: Key Success Factors. Instead of tracking random metrics because you think you “should,” she walks you through how to identify the numbers that actually matter for your version of success. You’ll learn how to measure what moves the needle, spot patterns, and use your data to make smarter CEO decisions without drowning in corporate style reports.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you stop guessing and start leading your business with clarity backed by facts.

You’ll learn:

1. The difference between KPIs and Key Success Factors and why it matters
2. How to choose the right metrics for your business model and goals
3. What numbers every service based business owner should track
4. How to use month over month and year over year data strategically
5. How tracking the right data helps you forecast, plan, and grow sustainably

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

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About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially...