How to Start and Grow a Short-Term Let Management Business with Gillian Green

In this episode of the Scottish Property Podcast, Nick and Steven are joined by Gillian Green, a property investor and short-term rental operator who has expanded from traditional buy-to-lets into serviced accommodation, commercial property, and an apart-hotel project.Gillian shares how her journey evolved from building a personal property portfolio to running a growing short-term rental management company with around 50 units under management. The conversation explores the realities of operating in the short-term rental space, why it’s more hospitality than property investing, and the operational challenges that most investors underestimate.This episode offers a practical look at scaling a short-term let management business — from sourcing deals and managing guests to handling cleaners, maintenance, and fluctuating seasonal demand.🎙️ Episode Highlights

🏨 Why Short-Term Rentals Are Really a Hospitality BusinessGillian explains that many investors enter serviced accommodation thinking it’s simply another property strategy — but the reality is much closer to running a hospitality business.Guest experience, fast response times, and operational systems become just as important as the property itself.Managing guest expectations, handling issues quickly, and maintaining high standards across multiple units are key to building a sustainable short-term rental operation.📈 From Property Investor to Managing 50+ UnitsWhat began as a personal property investment journey gradually evolved into a full short-term rental management business.Gillian shares how the company now manages around 50 properties across several locations, working with property owners to maximise returns while handling the day-to-day operations.The episode explores how the business grew organically through partnerships, networking, and identifying demand in local markets.🏢 Diversifying Into Commercial PropertyAlongside short-term rentals, Gillian and her husband have invested in commercial property — including a multi-occupancy commercial building that houses several small businesses.The deal highlights the benefits of diversification within a property portfolio, particularly when it comes to spreading risk across multiple income streams.With several tenants occupying individual units, vacancy risk becomes far more manageable compared to relying on a single tenant property.🛠️ The Operational Reality of Running Short-Term LetsRunning serviced accommodation involves constant operational oversight.Gillian discusses the practical challenges that come with managing multiple units — including heating issues, maintenance problems, cleaning coordination, and guest communication.These operational responsibilities often surprise investors who expect short-term rentals to be more passive than they really are.🧹 The Importance of Cleaners and Reliable SystemsOne of the most important factors in a successful short-term rental business is having a reliable cleaning team.Cleaners play a critical role in maintaining standards, preparing properties for new guests, and ensuring positive reviews.Gillian explains that building strong relationships with cleaning teams and maintenance contractors is essential when scaling a hospitality-style property business.📊 Understanding Demand, Seasonality & Booking ChannelsThe conversation also explores the reality of demand cycles within the short-term rental market.While summer months and holiday periods can generate strong revenue, winter seasons often see reduced bookings in certain areas.Platforms like Airbnb and Booking.com provide valuable exposure, but Gillian also discusses the importance of developing direct booking channels and contractor relationships to stabilise occupancy levels..