How to Start a College Inside Your Company

Most small business owners are waiting for universities to produce the employees they need. The smart ones stopped waiting years ago — and started building their own training programs.

In this episode, Chris Cooper looks at a quiet trend reshaping how companies find, develop, and keep talent: the rise of the company college. Rolex opened a tuition-free watchmaking school in Dallas, complete with a monthly stipend and a final exam in Geneva. Google built a certificate program now recognized by over 150 employers. And just this week, MasterClass launched MasterClass Executive — a 12-week, AI-powered business school built with the University of Chicago and OpenAI, taught by Ray Dalio, Mark Cuban, and Nobel Laureates.

These aren't vanity projects. They're strategic solutions to a real problem: universities aren't producing job-ready graduates fast enough, and the companies that can't afford to wait are building their own pipelines.

Chris shares how he did exactly this at Two-Brain Business, and breaks down a four-phase blueprint any company can follow — regardless of size or budget. You'll learn why 15-minute daily lessons outperform full-day orientations, why gamification isn't just for millennials, and why your credential matters as much as your curriculum.

Your Golden Hour task this week: define one role, list 10 skills, write one 15-minute lesson. That's Module One of your Company College.

Next episode: how to layer a mentorship and coaching program on top of your training — turning trained employees into future leaders.

Business is good.

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Website - https://businessisgood.com/