How to Show Up Online Without Burning Out with Photographer Justin Gamble

In this episode of Business Brand Labs, John Carpenter sits down with photographer and creator Justin Gamble, the man behind What's Up, I'm Justin, to break down the realities of content creation in today’s “always-on” world.

They get real about:

• The difference between creating for community vs. clients
• Why TikTok and YouTube serve different purposes for your brand
• How to batch content so you’re not stuck creating every day
• The problem with stock photos (and what to do instead)
• How authentic, timely posts drive real engagement

If you’ve ever felt overwhelmed by content, this one’s for you. Justin shares simple systems and honest truths to help creators, photographers, and small business owners show up online without losing their minds.