How to Set the Right Price: Proven Strategies for Founders & Small Businesses

Choosing the right price in today’s economy? Tricky. Costs are rising, customers are hesitating, and pricing feels more like guesswork than strategy. In this episode of The CFO Edge, Carol breaks down how founders and business owners can find their pricing sweet spot — without discounting their way into trouble.

If pricing has ever made you feel unsure, uncomfortable, or reactive — this episode is for you.

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