In this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more.

• Transitioning from freelancer to strategist (and the steps he took in between)
• How he repositioned himself to sell more strategic offerings
• Exploring alternative niches before stumbling into a new niche—Amish farmers!
• How a "Golden Goose" relationship led to three clients (and counting)
• The benefits of aligning your personal identity with the niche you serve
• Using a performance-based compensation model with a fixed base and % of revenue
• How Jordan manages scope and delivers his engagements
• The benefits of a retainer-based model vs. only project work
• How Jordan plans to find more clients when his target market isn't online
• Mindset shifts around mass vs. small audience marketing (resonance)

Key Links and Resources

Jordan on LinkedIn: https://www.linkedin.com/in/jordanmogck/
Jordan’s website: https://nicenewsletter.com/
Jordan on X: https://x.com/Jamogck

00:00 Intro
09:09 Finding Your Niche
6:52 Marketing Amish Farms
24:09 Retainer Clients
27:47 Marketing Strategies
35:32 Mindset Shifts
47:29 Follow Jordan

I recently interviewed Reza Saeedi—a marketing strategist and former Director of Marketing at On Deck—about his transition from employee to marketing advisor to employee again with advising as a side venture.

In this episode, we chatted about things like:

• How Reza got into marketing and eventually, as a mentor/advisor to entrepreneurs
• How he was able to get one fractional CMO and two advisory clients quickly after leaving his job at On Deck
• The role of casual networking and how it led to unexpected opportunities down the line
• The difference between being specific and niching down in business based on your strengths and interests
• The role of risk-reversing guarantees and discussing prices against value during sales conversations
• Why turning away poor-fit clients helped with his overall confidence and contributed to his early success
• How to internally handle the fact we can’t guarantee successful outcomes
• The value of factoring in word of mouth and referrals into your marketing plan
• The intersection and overlap between teaching and advisory work
• How Reza plans to do part-time advising in a low-labour, sustainable way
• How Reza stays productize and organized in his work
• The importance of exercise, habits, and mental health optimization

Plus many fun tangents along the way!

Whether you currently have a job and are thinking about advising full or part-time, or you’re already independent but looking to get into advisory work, this episode will have a ton of insights to offer you.

Key links and mentioned resources:

• Reza on LinkedIn
• Reza's personal site
• Reza on X.com
• Passage.com
• Episode 200: Kevan Lee on part-time advisory work, mentorship, equity compensation, and more
• The Win Without Pitching Manifesto (Book)
• Meditations by Marcus Aurelius
• 4,000 Weeks by Robert Bosman
• Readwise App
  
  

So, you want to publish content to attract clients.

Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?

Good question. I get asked it a lot.

In fact, someone in Mindshare asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.

Here is a visual breakdown to look at while you listen to the latest How to Sell Advice podcast episode: