🎙️How to Scale from 8 to 9 Figures Using Email Marketing Strategies with Cole Vandee

📌Learn how to get your emails on the TOP of every inbox https://inboxingbook.com/

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👉Cole VanDee is a business scaling expert responsible for adding more than $200,000,000 in additional revenue for clients through strategy marketing, email and sales campaigns across a variety of industries.

For the past several years Cole has been focused on email marketing, specifically helping companies scale from 8 to 9 figures per year leveraging his Email Algorithm Model that was designed and build from more than 500,000,000 emails sent.

Cole explains how email marketing has evolved from a "wild west" environment to a highly regulated and sophisticated channel where compliance and optimization are critical for success. He debunks the myth that hitting the Gmail promotions tab ruins email marketing results, emphasizing that the real issue is avoiding spam folders. He also stresses that treating email marketing as a consistent profit center rather than a last-minute sales tool is essential.

👉 In this episode

(00:00) Welcome to The Vault: Unlocking Success

(01:17) Meet Cole Vandee

(06:00) Email Marketing Evolution and Challenges

(09:11) Debunking Email Marketing Myths

(13:08) Company Values and Client Success Stories

(20:22) Daily Email Strategy

(21:49) Mindset Shift in Sales and Marketing

(22:05) The Importance of Believing in Your Product

(24:17) Overcoming Perfectionism in Email Marketing

(26:34) AI in Email Marketing

(30:51) Comprehensive Client Support

(35:55) Scaling to a Hundred Million Dollar Company

Key Takeaways

Treat email marketing as a consistent profit center, not just a reactive sales tool during traffic or funnel issues.

Avoid fear around the Gmail promotions tab; focus on avoiding spam to ensure deliverability and sales.

Reject industry average metrics as a benchmark; always strive to outperform and push the needle forward.

Build and follow clear company values that guide decision-making and define what you stand for and against.

Stay compliant with evolving email regulations and platform algorithms to maintain and scale email marketing success.

🌎 Connect with Cole
IG https://www.instagram.com/colevandee/?hl=en
Website https://colevandee.com/

🌎 Connect with Sonja

Facebook: www.facebook.com/sonja.martinovic.1111

LinkedIn: www.linkedin.com/in/sonjamartinovic

Website: www.sonjamartinovic.com

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Do you want Sonja to help you win the game of High Performance and create peak Energy and Time in your Business?

Connect with Sonja on:

Facebook: www.facebook.com/sonja.martinovic.1111
LinkedIn: www.linkedin.com/in/sonjamartinovic
Email: [e-mail]
Website: www.sonjamartinovic.com