How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé
-
Narrado por:
-
De:
In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy.
Key Takeaways:
-
Learn why testing packaging and understanding consumer sentiment is essential before pivoting.
-
Discover the insights Rich gained from working in both corporate and startup environments.
-
Find out how AI and data are changing the role of today's CMO.
Show Notes:
Ricky Rodríguez-Mahé
-
https://www.linkedin.com/in/richardrodriguez/
-
https://instagram.com/richrod/
Resources
Door No. 3 Website
Door No. 3 LinkedIn
Door No. 3 Instagram
Listen to The Empowered Challenger Podcast with Prentice Howe
Connect with Prentice Howe on LinkedIn
Connect with Bethany Cranfield on LinkedIn